SEO, AEO & GEO guides
How to rank on Google and get cited by ChatGPT, Perplexity, Gemini and Claude, explained plainly, with the steps to do it.
- Guide
Answer engine optimization (AEO): how to become the answer
Answer engine optimization (AEO) explained: how featured snippets, People also ask and AI Overviews pick answers, and how to structure pages to win them.
- Guide
Generative engine optimization (GEO): getting cited by AI
Generative engine optimization (GEO): how ChatGPT, Perplexity, Gemini and Claude find sources, and the tactics that get your pages cited in AI answers.
- Guide
AI visibility tracking: how to measure brand mentions in AI answers
AI visibility tracking explained: choose prompts, check ChatGPT, Claude, Gemini and Perplexity, and measure mentions, citations and share of voice over time.
- Guide
llms.txt: what it is, whether it works, and how to write one
What llms.txt is, its honest status as a proposal, how to write an llms.txt file with a real example, mistakes to avoid, and how it fits with robots.txt.
- Guide
How to add schema markup to any website without a developer
How to add JSON-LD schema markup to any website without a developer: which schema types matter, a copyable example, and how to validate it before it goes live.
- Guide
How to write title tags and meta descriptions that get clicks
How to write title tags and meta descriptions that earn clicks: approximate lengths, why Google rewrites them, front-loading keywords and fixing them at scale.
- Guide
How to write image alt text for SEO and accessibility
How to write image alt text for SEO and accessibility: what it is for, when to leave it empty, how long to make it, avoiding keyword stuffing and finding gaps.